Corporate Blogging For Dummies by Douglas Karr

By Douglas Karr

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"Great chunks of data approximately running a blog, social media, and search engine marketing that may aid an individual with a web publication (not simply these in corporations)." (Liz Strauss, writer of winning web publication, www.successful-blog.com)

"If you must be a good company blogger, let's accept it...you really want this e-book" (Brian Clark, founder, Copyblogger, (tweeted on August twelfth - http://twitter.com/copyblogger/status/20944026463)

Kurzbeschreibung

Establish a profitable company weblog to arrive your customers

Corporate blogs require cautious making plans and a spotlight to criminal and company guidelines to ensure that them to be effective and powerful. This enjoyable, pleasant, and useful advisor walks you thru utilizing running a blog as a primary line of conversation to clients and explains easy methods to shield your organization and staff via privateness, disclosure, and moderation policies.

Blogging guru Douglas Karr demonstrates how blogs are an effective way to provide a conversational and approachable courting with buyers. you will discover tips on how to arrange, execute, identify, and advertise a company running a blog method for you to attain the rewards that company running a blog offers.
stocks most sensible practices of company running a blog, together with tips of the alternate, what works, and traps to avoid
Walks you thru getting ready a company weblog, setting up a method, selling that weblog, and measuring its success
studies the legalities concerned with a company weblog, similar to disclaimers, phrases of carrier, remark guidelines, libel and defamation, and more
positive factors examples of profitable running a blog courses during the book

Corporate running a blog For Dummies exhibits you ways to set up a company weblog in a secure, pleasant, and profitable demeanour.

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When you become better known in the industry, that following grows. These opportunities (and the associated growth) can generate a lot of leads for your business. indd 22 6/30/10 7:40 PM Chapter 1: Corporate Blogging from Soup to Nuts 23 Publishing opportunities online and offline Each time your bloggers publish content, you add to a collection of content relevant to your business. These blog posts can support your products by publishing frequently asked questions (FAQs), developing a series of best practice guides, and repurposing the content in other publications — both online and offline.

When you provide opportunities for blogging to your personnel, realize that not all your team will be excited about the opportunity to blog. You should avoid recruiting bloggers who aren’t excited because lack of enthusiasm is clearly evident in writing. Instead, focus on employees that are closest to the customers and who are looking forward to writing on the blog. You’ll be surprised at the talent your staff has! indd 25 6/30/10 7:40 PM 26 Part I: Getting Started with Corporate Blogging Before writing, your staff should fully understand any legal issues, their responsibilities, and content that’s not suitable for the blog.

In many companies, the voice of the corporate blog is defined by corporate leadership or marketing. Some companies have developed cross-departmental social media teams who collectively measure results, develop the strategy, and report directly to the leadership team. This ensures accountability from all departments on the strategy. Letting leadership define the voice of your blog Some companies believe their leader to be the voice of the organization, so they believe that leader is the natural choice of the blog.

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